CAC Calculator
Calculate Customer Acquisition Cost from sales and marketing spend.
Inputs
USD
USD
Result
Customer Acquisition Cost (CAC)
$500.00
$50,000.00 ÷ 100 new customers
Total Acquisition Spend$50,000.00
New Customers100
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Formula
CAC = (Sales Expenses + Marketing Expenses) ÷ Number of New Customers
How it works
A CAC calculator computes Customer Acquisition Cost — the average amount spent on sales and marketing to acquire one new customer.
Example
Example: $20,000 sales + $30,000 marketing = $50,000 ÷ 100 customers = $500 CAC.
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Frequently Asked Questions
Disclaimer: Results are estimates for informational purposes only and should not be considered financial, medical, legal, or professional advice. Always consult a qualified professional before making decisions.